Small profile cameras – often called compact system cameras – offering features normally exclusive to DSLR cameras aren’t new but Nikon is hoping the P7700 will take things a step further.
Blending ease of use with high-end skills, there’s a 3 inch display to the rear which pops out for complex shots or video but the P7700 can also shoot in RAW format favoured by photo buffs and ISO and aperture settings can be tweaked while shooting 1080p video. For the beginner, even the simple function buttons can be customised to your liking too, cutting hassle and letting you get to grips with the satisfaction of shooting a great shot.
Boasting a 12 megapixel CMOS sensor and the option of a remote control and larger flash units, the small profile is ideal for city breaks and the P7700 allows wireless image transfer to your smartphone too so you don’t need a PC or Mac to post to Picasa, Flickr or Facebook. Importantly, it means you can easily back-up your snaps at the end of the day without worrying about losing the camera or memory card.
The Instagram style photo edit functions will make it fun for the family too – either as a camera or video recorder. We’re interested to see how the P7700 measures up against Sony’s NEX 5 camera and we’ll try one out before the September 27th launch. The P7700 will cost £499 and you can find out more via www.nikon.co.uk.